Typing is optional. People are now using voice and visuals to find what they need.
What It Means
Voice search uses natural language queries on smart speakers and phones. Visual search allows users to upload or scan an image to find similar products or information.
Why It Matters
These tools make discovery more intuitive. Brands that optimize for voice and image search can capture audiences in moments of curiosity or intent.
How It’s Showing Up
Shoppers snapping photos of outfits to find similar looks online
Smart speakers answering local business questions
Retailers optimizing product images for search compatibility
The Short of it
Voice and visual search aren’t futuristic anymore — they’re mainstream. Optimizing for them now gives brands a competitive edge.