Behind-the-Scenes Parenting With the Moms Behind @biglittlefeelings

BLF founders Kristin Gallant and Deena Margolin get real about the challenges and rewards of raising toddlers and building a business.

The Kardashians on Hulu

During the Thursday, June 13, episode, Khloé Kardashian, 39, joined Malika Haqq on a trip to the California Cryobank. They drove to the sperm bank so Malika, 41, could consider her options for expanding her family.

Shawn Johnson East is Among Influencers Promoting Cord Blood Banking. What is it?

"A lot of people consider it at some point during pregnancy…” one expert tells Yahoo Life. This article features influencer partnerships with Olympian, Shawn Johnson East and Fashion Influencer, Arielle Charnas from Something Navy

From Not Being Able To Walk To Winning 1st Place In A Bodybuilding Competition

Hunter Moore was once told he’d be raised in a wheelchair, this Texas high schooler is on a mission to “Prove Them All Wrong” thanks to Cord Blood Registry.

Celebrity Pregnancy Is Big Business.

These Days, Content Begins at Conception.

Other companies, like Belly Bandit (which sells maternity wear), Enfamil (the formula maker) and CBR (a cord-blood banking company), also make deals with celebrities around pregnancy and other parenting milestones.

Lala Kent x California Cryobank

Lala Kent chose her sperm donor on Season 11, Episode 12 and 13 of Vanderpump Rules. Lala enlisted the help of California Cryobank, reviewing donor profiles and hosting a “Who’s Your Daddy?” themed gathering of friends to assist with the decision.

Chrissy Teigen Banks on CBR

Chrissy shared her enthusiasm about cord blood banking with Cord Blood Registry with People Magazine. She had prepared a kit and had it processed immediately in the delivery room, emphasizing how meaningful it is given the potential medical uses for cord blood stem cells. Chrissy supported the brand by highlighting its potential to protect her children’s future health through digital paid ads, social media, PR, a press tour, TV commercials, website, email and more.

Kealia Ohai Shares Why She Hopes Her Son With Husband J.J. Watt Grows Up to Be an Athlete

"We want to do everything in our power to make sure Koa is healthy and protected in the future and we knew CBR could help us. They made the process simple and easy and have brought us so much peace of mind," Ohai explains.

Sperm Banks Struggle to Recruit Black Donors and Other Donors of Color

Industry experts say there has been a shortage for years, and the pandemic has only exacerbated the problem

Dan Reynolds Created LoveLoud, an Annual Festival in Salt Lake City to Celebrate the LGBTQ Community.

Imagine Dragons lead singer on his Mormon faith and supporting LGBTQ community

Hang On, Did Olive Garden Just Make a Really Good Commercial?

Olive Garden's advertising has long been distinguished by its unlimited blandness, which some might argue is a decent representation of the food there. But during NBC's Red Nose Day telethon Thursday night, viewers will get a very different look at the Olive Garden brand promise, via this 60-second spot from Grey New York.

It's about as far from your typical Olive Garden spot as you could get. Instead of the overly produced, food-shot-heavy clip, we get a montage of home-movie footage all based around the idea of family.

It's a Bird! It's a Plane! No It's ... Michelin Man?

The Michelin Man makeover! He's kicking butt and taking names! It's like he's gone all Sarkozy or something. But lest you think Michelin Man is a total bad-ass now, apparently he was much more violent back in the day.