Instagram has trained us all to scroll through endless vertical videos. But now, a new format is breaking that mold: panoramic or ultra-wide Reels. These are striking, cinematic strips of video that cut through the noise, grabbing attention simply by looking different. And some brands are already showing how effective this format can be.
What Are Panoramic Reels?
Panoramic Reels use an ultra-wide aspect ratio (like 5120×1080) to create a long, narrow strip of content across the screen. Instead of filling the vertical frame, these Reels look like a scene from a film or a moving billboard. The effect is surprising, sleek, and undeniably eye-catching.
Why People Are Loving the Trend
Pattern disruption: In a feed dominated by vertical clips, a wide strip instantly stands out.
Cinematic storytelling: Even simple moments look elevated when presented in widescreen.
Creative re-framing: Brands can repurpose existing footage, crop it differently, and give it new life.
The Short of it
The panoramic Reel is more than a passing experiment — it’s proof that sometimes the smallest shift in framing can change everything. For brands looking to stand out, adopting this style early could mean higher engagement and a stronger visual identity.