When you see Domino’s new look this fall, it’s more than just a logo update. After 13 years, the pizza powerhouse is moving forward with a brand refresh that leans into craveability, visibility, and personality. The changes go well beyond a new sign. This feels like a full-scale reinvention designed to remind people what makes Domino’s so irresistible.
What’s Changing
Domino’s rolled out its first brand refresh in more than a decade under its “Hungry for MORE” strategy. The new logo is sharper, the colors are more saturated, and the overall palette feels brighter and more appetizing. Packaging and store signage now feature bolder typography through a custom typeface called “Domino’s Sans.” The rounded letterforms subtly echo pizza shapes, giving the brand a friendlier, more inviting look.
The company also introduced an audio and visual twist known as the “cravemark.” It takes the familiar name and turns it into a sound — a phonemic experience that draws out the “mmm” in “Dommmmino’s.” To bring that moment to life, Domino’s partnered with artist Shaboozey, whose distinct voice and cultural momentum give the sound bite real presence. His tone adds a modern, soulful edge that makes the brand feel younger, cooler, and more connected to pop culture. It’s short, simple, and instantly memorable — a smart move in an era where audio identity is as powerful as visual design.
Beyond the logo and jingle, the refresh reaches every touchpoint. The app, website, pizza boxes, employee uniforms, and store interiors now carry the new look. Even select menu items are getting upgraded packaging with metallic gold and matte black finishes that feel indulgent and premium.
Why It Matters
Craveability sits at the heart of this refresh. Domino’s wants every detail — from the color palette to the sound of the name — to make you feel hungry. It’s a return to the company’s roots as a food-first brand while embracing modern branding cues that resonate across digital spaces.
The balance between heritage and modernity is also impressive. Domino’s didn’t abandon its recognizable red and blue or the iconic domino tile. Instead, it elevated those familiar elements with more energy, contrast, and emotion.
In a crowded quick-service space, Domino’s is using sensory storytelling to rise above the noise. You see it. You hear it. You feel it. The refresh creates a full-brand moment in just a few seconds — something few companies manage to achieve.
What Works:
The refresh feels confident and timely rather than reactionary.
The “cravemark” and Shaboozey collaboration add personality and cultural relevance.
The consistency across digital, physical, and sonic branding builds recognition fast.
The Short of it
This is a reminder that modern branding is multi-sensory. It’s not just about what a logo looks like; it’s about how a brand sounds, feels, and moves in the world. The Shaboozey collaboration proves that music and voice can humanize even the biggest corporations. When sound carries emotion, it builds connection faster than visuals alone.
The biggest takeaway? Domino’s evolved without losing itself. It stayed true to its identity while turning up the flavor, color, and sound to match the appetite of today’s audience.
Domino’s new look and sound capture what great rebranding should do: surprise people without alienating them. The updated visuals and the Shaboozey-led cravemark make Domino’s feel fresh, confident, and relevant. It’s bold, modern, and unmistakably craveable. Whether you’re hearing that familiar “mmm” in a commercial or spotting the new boxes on your doorstep, Domino’s has found a way to make its brand taste just as good as its pizza.