When businesses think about hiring marketing support, the choice often comes down to big agencies or solo practitioners. Both bring value, but more and more brands are discovering that smaller teams and individual experts offer an edge that large firms cannot match.
The case for solo practitioners
Solo practitioners often provide a level of attention and flexibility that agencies struggle to deliver. They are able to move quickly, tailor strategies to each client, and build direct relationships without layers of account management in between. For many businesses, this means faster results and a partner who truly understands their goals.
Where big agencies fall short
Large agencies bring scale, but they also bring bureaucracy. Processes are slower, costs are higher, and clients can feel like one of many. Creative ideas may get diluted through approvals, and smaller accounts can be overshadowed by larger clients.
Why smaller wins big
Solo practitioners thrive because they combine expertise with personal investment. They live and breathe their client’s success. They are not just delivering campaigns. They are building relationships and offering strategies rooted in real understanding.
The short of it
In the end, the best choice depends on priorities. If a brand values agility, creativity, and personalized attention, solo practitioners often deliver more impact than the biggest names in the business. Marketing today is not about size. It is about connection, and that is where smaller shines.