https://www.hello-shorts.com/blog daily 0.75 2026-01-29 https://www.hello-shorts.com/blog/when-a-tweet-goes-too-far-what-the-deleted-ritz-crackers-post-tells-us-about-brand-voice monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1769724826532-KSPDJEG2JX578F1Y83CP/1769640527854.jpeg Blog - When a Tweet Goes Too Far: What the Deleted Ritz Crackers Post Tells Us About Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/what-to-expect-from-super-bowl-ads-this-year monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1767722833674-AICQ0UPD0FSHVCN51I85/Super_Bowl_LX_Logo.png Blog - What to Expect from Super Bowl Ads This Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/creativity-is-not-a-commodity monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1764780105577-LBVKQFFRCY2HHVD2NTB5/1764711007752.png Blog - Creativity Is Not a Commodity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/everlanes-new-logo-a-fresh-look-for-a-new-chapter monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1764267137241-S3VEND0TN6M49OVAQCPG/Screenshot+2025-11-27+at+1.12.05%E2%80%AFPM.png Blog - Everlane’s New Logo: A Fresh Look for a New Chapter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-rise-of-tween-skincare-why-the-best-trend-might-be-letting-kids-be-kids monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1763657026730-HSU1JLOQJY813QOS6JRQ/ba70c700206788021e15e5e3282bc17c.jpg Blog - The Rise of Tween Skincare: Why the Best Trend Might Be Letting Kids Be Kids - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-evolution-of-halloween-marketing-from-candy-craze-to-pop-culture-phenomenon monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1761932148944-8GZEICGZRU7VG6FDOUHW/Screenshot+2025-10-31+at+10.35.38%E2%80%AFAM.png Blog - The Evolution of Halloween Marketing: From Candy Craze to Pop Culture Phenomenon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/nostalgia-meets-strategy-the-marketing-magic-behind-7ups-shirley-temple monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1761684517238-4SGKAO73O9D9I5GHUGM1/images.jpeg Blog - Nostalgia Meets Strategy: The Marketing Magic Behind 7UP’s “Shirley Temple” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/why-breakingandenteringmedias-feed-feels-like-home-for-marketers monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1759251379380-C1JCW50LKGPZFVSYPI6M/Screenshot+2025-09-30+at+9.56.05%E2%80%AFAM.png Blog - Why @breakingandenteringmedia’s Feed Feels Like Home for Marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/taking-the-leap-my-first-weeks-as-a-marketing-consultant monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758123098538-JNRNJGC0LHWAM0G4411V/2.png Blog - Taking the Leap: My First Weeks as a Agency Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/when-parenthood-becomes-teamwork-huggies-do-it-for-the-team-campaign monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1760632839051-2KGB2PYYA09YC8WRG24N/Huggies-Team-UWP-CUS.png Blog - When Parenthood Becomes Teamwork: Huggies’ “Do It for the Team” Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/when-album-drops-become-events-the-art-and-science-of-the-life-of-a-showgirl monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1760475050633-WSDIRUCRFLK6QO3KLT9F/Video+para+Celular+Recap+Mi+Cumplea%C3%B1os+Moderno+Verde+y+Naranja-3.jpg Blog - When Album Drops Become Events: The Art and Science of 'The Life of a Showgirl' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/why-jumping-on-social-media-trends-still-matters-the-algorithms-secret-ingredient monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537110136-GX0ASWFXJO66358MP8TR/unsplash-image-U3aZtpM-Vfg.jpg Blog - Why Jumping on Social Media Trends Still Matters: The Algorithm’s Secret Ingredient - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/dominos-new-brand-refresh-with-shaboozey monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1759958603558-SRYFGHL3SP4KWDHA3MPQ/Screenshot+2025-10-08+at+2.23.14%E2%80%AFPM.png Blog - Domino’s new brand refresh with Shaboozey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/when-the-ad-is-about-making-an-ad-beats-they-stay-in-your-ears-campaign monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1759768756435-COHRA6FYR5X0QK255NI6/Screenshot+2025-10-06+at+9.38.44%E2%80%AFAM.png Blog - When the Ad Is About Making an Ad: Beats’ “They Stay in Your Ears” Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/understanding-generations-from-boomers-to-gen-alpha monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537183399-HW6A27XBS18L341393UE/unsplash-image-MbG7kwWptII.jpg Blog - Understanding Generations: From Boomers to Gen Alpha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-rise-of-panoramic-reels-on-instagram-cinematic-strips-in-a-vertical-world monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758917160899-Z6UBQO1J0E3IMX3BFHDH/why-did-instagram-roll-out-ultra-thin-horizontal-videos-v0-l8mhrhmg3drf1.jpeg.webp Blog - The Rise of Panoramic Reels on Instagram: Cinematic Strips in a Vertical World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-art-and-craft-of-super-bowl-ads monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537228116-BB88H25PQ3N7MTHEWNMB/unsplash-image-UJF_7rKPURY.jpg Blog - The Art and Craft of Super Bowl Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/ai-driven-personalization-the-future-of-customer-experience monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537261045-W5HITI578LTSXGGJY0EE/unsplash-image-_XtH7BBRPtA.jpg Blog - AI-Driven Personalization: The Future of Customer Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/when-a-tiktok-joke-became-a-brand-win-the-anthropologie-rock-trend monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758742748097-HMCM0SJEGAE8JKHI2HLZ/Screenshot+2025-09-24+at+12.38.49%E2%80%AFPM.png Blog - When a TikTok Joke Became a Brand Win: The “Anthropologie Rock” Trend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/answer-engine-optimization-marketing-beyond-search monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537304461-2R3XG2NPO91EFSBQ5M0V/unsplash-image-uAFjFsMS3YY.jpg Blog - Answer Engine Optimization: Marketing Beyond Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/short-form-video-bite-sized-content-big-impact monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537329849-PWZQT8T8TZWIWN2E023K/unsplash-image-yqQPg2yZBC4.jpg Blog - Short-Form Video: Bite-Sized Content, Big Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/voice-and-visual-search-the-next-frontier monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537776644-HZEKRZ0KPJX2VOP777XA/unsplash-image-PdO-fDWXQ5I.jpg Blog - Voice and Visual Search: The Next Frontier - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/when-fashion-meets-purpose-noah-wyle-figs-and-a-tuxedo-with-a-message monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758057887463-1VS58LL09CBQO03UF6RB/2x-emmy-winner-noah-wyle-wore-a-first-of-its-kind-figs-v0-5msr1vehxcpf1.jpg Blog - When Fashion Meets Purpose: Noah Wyle, FIGS, and a Tuxedo with a Message - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/social-commerce-shopping-where-you-scroll monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757970159838-LSE5Q8ABBVPZVJM2IL0V/tiktok_tb.jpg.webp Blog - Social Commerce: Shopping Where You Scroll - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/why-mocha-mousse-is-the-pantone-color-of-the-year-and-what-it-means monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537641714-J5ZSDY0CR1CF0Q9A77LT/unsplash-image-qL0iVKHJcT8.jpg Blog - Why “Mocha Mousse” Is the Pantone Color of the Year and What It Means - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-sydney-sweeney-american-eagle-campaign-what-it-was-and-why-it-sparked-heat monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537614929-WN9RRZUNIT0W6WGB3W1H/unsplash-image-N7-GD4FgU00.jpg Blog - The Sydney Sweeney + American Eagle Campaign: What It Was and Why It Sparked Heat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/cracker-barrels-logo-drama-tradition-vs-modernization monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757969355499-MV88APFNP0LKGCWLJJ2Q/Unknown.jpeg Blog - Cracker Barrel’s Logo Drama: Tradition vs. Modernization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/the-power-of-networking monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537522950-NA7DNB9F807EX3O6RBQ1/unsplash-image-MAnhvw0nDDY.jpg Blog - The Power of Networking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/big-agencies-vs-solo-practitioners-in-marketing monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537500212-TZDDI12PN88PBD964D11/unsplash-image-cPF2nlWcMY4.jpg Blog - Big Agencies vs Solo Practitioners in Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/nljboikco3d6ca26t11zgesr8h2avj monthly 0.5 2025-09-17 https://www.hello-shorts.com/blog/healthcare-providers-leading-on-social-media monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537410613-BHJ592KV25TDICZ6TVOP/unsplash-image-L8tWZT4CcVQ.jpg Blog - Healthcare Providers Leading on Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/blog/b2b-vs-b2c-marketing-what-they-share-and-what-sets-them-apart monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1771537383524-1AEBB1Y1XM7XIQ4S3HH5/unsplash-image-A4E0Q02Lyjc.jpg Blog - B2B vs B2C Marketing: What They Share and What Sets Them Apart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hello-shorts.com/old-friends daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753777-HY653UUA9USIN93SDFF6/IVFFacts-logo-1.jpg Old Friends - Safeguarding Access to IVF Technologies The Fertility Advocacy Coalition for Technology (F.A.C.T.) is a consortium of industry leaders dedicated to advancing in vitro fertilization (IVF) technologies. FACTS’s aim is to advocate for supportive legislation, drive innovation, and raise awareness about the benefits of advanced fertility treatments. Learn more about our mission here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753782-LQXRCS5RFFK8IJCHLTIH/1718316738164.jpeg Old Friends - Even The Kardashians Are Interested in Donor Sperm Through a partnership, we had the honor of hosting Khloe and Malika for a tour of California Cryobank’s Los Angeles facility. Together with my team we shared information about the donor sperm selection experience on Season 5, Episode 4 of “The Kardashians”. Removing the stigma of conception through sperm donation and solo parenthood via US Weekly and more. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753786-SWPUM77U1TSO8DNW9YLP/big_little_feelings_QA-hero-alex_morris_design.jpeg Old Friends - Big Little Feelings x CBR Social Media and PR Collab What happens when you partner with the most influential moms on the internet? Magic! CBR partnered with the moms from @biglittlefeelings during Kristin’s pregnancy with baby #3, Kristin decided to bank her baby’s cord blood and cord tissue with Cord Blood Registry. Kristin shares that she loves knowing that she took that one extra step to protect her family’s health, and we were able get a shout out about here on The Bump and check out our IG reel here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753790-YB4UO04DS5RMUGEBHBHZ/Screenshot+2025-06-02+at+11.46.28%E2%80%AFAM.png Old Friends - Cerebral Palsy Patient Meets Stem Cell Power Hunter Moore isn’t just overcoming cerebral palsy, he’s also an accomplished bodybuilder! With determination and support from his family, Hunter embodies strength in every sense. His journey hasn’t been easy, but thanks in part to cord blood infusions, Hunter defied the odds. His parents were initially told he would never walk, but today, he’s not only lifting weights but also lifting spirits. Watch the full story here. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753795-8CCI4T87LDYWBS3XWJ1S/2.png Old Friends - Medical Devices That Empower Surgeons Achieve what’s possible in complex surgeries. For over 35 years, CooperSurgical has empowered surgeons with innovative solutions, elevating precision, efficiency, and patient outcomes in the most challenging surgical procedures. Our proven tools are designed to meet the demands of intricate surgeries, helping you perform at the highest level. Learn more about the work we’re doing in specialty surgery here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753800-J2B5OARZJZPA0Z2TKSMN/Screenshot+2025-06-02+at+3.32.47%E2%80%AFPM.png Old Friends - Hello Paragard! A Non-Hormonal Copper IUD For The Girlies How do you make something as personal as birth control feel relatable on social media? In a highly regulated pharmaceutical market, we found a way to connect with the “non-hormonal girlie” audience by partnering with content creators and influencers who aligned with our message. Through a carefully planned paid media campaign, these women shared key product information and educational content with people actively seeking non-hormonal birth control options. Check out the full social campaign here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753804-9PGAUSGTW5MBCCLDTZMC/Screenshot+2025-05-14+at+10.28.25%E2%80%AFAM.png Old Friends - Special Access & Greater Family Exclusivity California Cryobank created a select catalog of Reserve Donors with a limited number of vials, providing our families with elite access to amazing donors, but now with greater family exclusivity. This launch was supported with a website landing page and search features, social media, paid and organic digital ads and email. Read more about the program here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753808-O2MSROTRG9FF57MA9XND/Screenshot+2025-05-13+at+1.22.18%E2%80%AFPM.png Old Friends - Helping Families One Egg at a Time With 1 in 6 couples experiencing infertility, egg donation is on the rise. With the launch of the recruitment arm of Donor Egg Bank USA, also came the launch of new social media opportunities and ways to reach potential egg donors via TikTok and Pinterest. Seeing much success, and even a couple of viral videos, Donor Egg Bank USA has been able to provide health screenings and compensation for donors while helping people create the families they’ve always dreamed of. Check out the TikTok feed for @donatemyeggs here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753812-T12DG0BDWL3T1RO62QY9/DWS+x+CA+Cryo+mockup+%281%29.jpg Old Friends - Making Sperm Donation Cool Yes, the pun is intended. Through a clever influencer partnership with F*Jerry and @dudewithsign, California Cryobank successfully increased sperm donor applications while lowering acquisition costs by tapping into culturally relevant social trends. The brand credits this social media strategy with helping them become the #1 sperm bank in the world and achieving the highest number of donors in California Cryobank's history. Check out @spermbankdonor’s Instagram feed for more engaging social efforts here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753816-2TBPFMAT00GDPK177V68/chrissy-teigen-coopersurgical.jpeg Old Friends - Chrissy Teigen Banks on CBR We got a sneak peek into what is inside of Chrissy’s hospital bag… and what did we find? A Cord Blood Registry newborn stem cell collection kit, of course! Chrissy Teigen partnered with CBR on an educational campaign to promote cord blood banking. Chrissy supported the brand by highlighting its potential to protect her children’s future health through digital paid ads, social media, PR, a press tour, TV commercials, website, email and more. Read the press release here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/7c606462-795e-4abf-aaad-38f27438026b/Screenshot+2025-10-16+at+1.15.17%E2%80%AFPM.png Old Friends - Employee Family Becomes the Patient It’s not often that patient stories and our employee stories overlap. One of CooperSurgical’s Supply Chain Managers, and his wife recently welcomed their son into the world. Moments after the delivery, a parent’s worst nightmare occurred. Feeling shocked and terrified, this new mom and dad could do nothing but wait. While pacing around the room, this CooperSurgical employee discovered something unique; his own son was treated with a CooperSurgical product, produced in the very plant where he worked. Watch the social video here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753820-Z8R22D5EJYZD0LODWJRH/LL_Social_YT_Banner_1.jpg Old Friends - AT&T x Imagine Dragons On the heels of the "Believer" documentary on HBO, LOVELOUD Music Fest powered by AT&T was a music event created to ignite the vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ youth in our communities. Breaking all sorts of records, such as most live streams for the brand in history at 7.3 million+ as well as the highest positive sentiment for the brand in history, an increase of 300%! With performances by Imagine Dragons and content created by A-list LGBTQ influencers, the success of the #TURNUPTHELOVE campaign raised over $1 million for benefiting charities. Read all about it here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753824-5SYXBAF7M6EBIO8YMIKG/Whiskey_Full+Size_1.jpg Old Friends - New product? No problem! Pabst Blue Ribbon Whiskey To launch a new product in PBR’s portfolio of mostly beers, we teamed up with various influencers to launch the PBR’s White Whiskey, nationwide. The new limited edition bottle even featured art from acclaimed muralist Squid.Licker to create gorgeous labels and impactful videos that were a runaway hit in social vs. industry benchmark. Read more about what AdWeek had to say about how we’re revitalizing the 175 year old beer brand, here. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753828-GCMDJI9FCSVHTFT6AH52/HK_Assets_Email_3.gif Old Friends - Say Meow to Hello Kitty x Gravity Brands To introduce the limited edition Hello Kitty Bakery bath bomb collaboration with Gravity Brands, our team created candy coated dreams featuring backed goods, whimsy and of course sugar! Acting as Marketing Manager as well as Producer (and hand model!), these iconic bath bombs sold out in record speed. Check out our social videos here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753832-MZHCBT0NOPZHEUC5FTIK/Screen+Shot+2018-01-01+at+8.43.02+PM.png Old Friends - Kittens "Dropping Their Votes" for the Found Animals Kitty Election With an epic election taking place fans needed a break during election night 2016.... A potty break that is. Read more about the award winning work here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753839-3R3KFCZYLX0WJOKIGEJN/Screen+Shot+2018-01-02+at+9.29.26+AM.png Old Friends - Discover the Healing Power of Pets with Zoetis Pet Pharma Watch the hilarious and award winning spoof videos here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753843-PUH9BVDAP65DD3DUTDMX/Screen+Shot+2018-01-02+at+9.57.18+AM.png Old Friends - An Insider's Look at Riot Games' League of Legends With the launch of Nexus, the new CMS platform we created, players get a behind the scenes peek at all things League of Legends. Get a peek for yourself here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753847-KXS6IWPELGAVTUX0RFLT/PAL-Youtube-HeaderImage_2048x1152.jpg Old Friends - Meet the Pets who Invented Cat Videos For non-profit, Pets Add Life, we created a series of videos that provide an inside, behind-the-scenes look at the powerful team that keeps the internet worth looking at for 10 hours a day. Check it out here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753851-TERR7929Q3Z8U3F1DZVV/6e942954-0199-4a35-b4fd-64e9c808c001.jpg Old Friends - A new take on fresh. Bonefish Grill's Rebrand Read more about the "Incredible Served Daily" campaign launch featuring Neil Patrick Harris here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753856-74QDD2GKJR6YYJGSD282/Screen+Shot+2018-01-02+at+9.42.38+AM.png Old Friends - Olive Garden's "Really Good Commercial" Watch the TV spot that Ad Week called a "really good commercial" from the makers of those delicious breadsticks here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753860-THV8NFTM455WXII3DFEE/Screenshot+2025-05-21+at+3.19.41%E2%80%AFPM.png Old Friends - Achieving “Little Wins” with GSK Every cigarette not smoked is a little win along the journey to quitting, as showcased in a series of ads for Nicorette and Nicoderm CQ by GlaxoSmithKline. Finding scenarios that smokers find themselves in when a craving strikes. Taking the journey to quit one step at a time is the key to success, and each step is a “little win”. Watch one of the campaign TV spots here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753864-XG0RHUCT9O2AWIMC0CM5/AbsolutVodka_Outrageous11.jpg Old Friends - Celebrating the LGBTQIA+ Community with Absolut OUTrageous A partnership with photographer David LaChapelle to commemorates 30 years of the brand’s efforts to connect with the lesbian, gay, bisexual and transgender community. Read what the New York Times had to say about it here https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1757457753868-WL8GKVBH1HL5JKU9W6RU/maxresdefault.jpg Old Friends - The Michelin Man Fights Back See how the brand launched a groundbreaking revitalization campaign in 55 countries. Ad Age even said the Michelin Man was a bad-ass. See what they had to say about it here https://www.hello-shorts.com/contact daily 0.75 2025-09-14 https://www.hello-shorts.com/behindtheshorts daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/6f3c14ba-7ca4-4b33-973b-1edfc8ebe87a/Rebecca+Rothstein.png Behind The Shorts Founder, Rebecca Rothstein https://www.hello-shorts.com/welcome-1 daily 1.0 2026-03-16 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/bb7f6abb-0cc6-4992-a2e7-ab74c8130ff9/The+Shorts-2.png Welcome https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/e3260b6c-3336-4ae6-be49-54d80d600bd9/3.png Welcome - Stand Up. Stand Out. Elevating brands to new heights with honest and good strategy, content and partnerships. Welcome to The Shorts. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758123933458-ESEKNECLWVUPS6I1Y5RF/unsplash-image-LIfRyiWWBZs.jpg Welcome - Social Media Social Media We don’t just manage social media, we build connections that matter. The Shorts creates platform-specific strategies designed to amplify your brand, engage your audience, and drive measurable results. From content strategy and content creation (copy, design, video, and photography) to community management, influencer partnerships, and paid campaigns, we offer end-to-end social media solutions. Every post is backed by insights and analytics, ensuring your brand shows up consistently, creatively, and with impact. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758124004545-9VP8TVJI1UUW5N31C3O6/unsplash-image-60GsdOMRFGc.jpg Welcome - Influencer Marketing and Management Influencer Marketing and Management Connecting brands with the right voices, and help those voices shine. Influencer marketing services with The Shorts covers everything from strategy and talent sourcing to campaign execution and performance tracking. We manage influencer relationships end-to-end, ensuring authentic partnerships that align with your brand values and reach the right audiences. For talent, we provide hands-on management that helps creators grow their personal brands, secure partnerships, and navigate collaborations with confidence. Whether you’re a brand looking to scale through influencer marketing or a creator ready to take your career to the next level, we’re here to make the connection seamless, strategic, and impactful. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758124046074-FT4QME60HHL765B7WDFQ/unsplash-image-nGsVMkRatgM.jpg Welcome - Strategy and Content Creation Great brands are built on great stories, and we help you tell yours. The Shorts develops content strategies that align with your business goals and resonate with your audience across every channel. From big-picture planning and editorial calendars to hands-on production of copy, design, photography, and video, we create content that’s purposeful, polished, and built to perform. Whether it’s fueling your social presence, powering campaigns, or strengthening brand identity, we make sure every piece of content works harder for you. https://www.hello-shorts.com/press daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/1758813346092-AK9EZL2HMC5G3ONAJ289/bump-rebrand-logo-2023%25402x.jpg Press - Behind-the-Scenes Parenting With the Moms Behind @biglittlefeelings Behind-the-Scenes Parenting With the Pros Behind Big Little Feelings BLF founders Kristin Gallant and Deena Margolin get real about the challenges and rewards of raising toddlers and building a business. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/e58d25db-61ce-4f97-992a-ddbefcf31560/Screenshot+2025-10-19+at+9.08.02%E2%80%AFPM.png Press - The Kardashians on Hulu During the Thursday, June 13, episode, Khloé Kardashian, 39, joined Malika Haqq on a trip to the California Cryobank. They drove to the sperm bank so Malika, 41, could consider her options for expanding her family. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/beeb38c9-2e5a-4a81-a5e0-08d70eccaa4c/yahoo-news-logo.webp Press - Shawn Johnson East is Among Influencers Promoting Cord Blood Banking. What is it? "A lot of people consider it at some point during pregnancy…” one expert tells Yahoo Life. This article features influencer partnerships with Olympian, Shawn Johnson East and Fashion Influencer, Arielle Charnas from Something Navy https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/edeed256-d16f-4a3c-a036-c941556cf15c/Small-Logo-Joker-Mag%402x.png Press - From Not Being Able To Walk To Winning 1st Place In A Bodybuilding Competition Hunter Moore was once told he’d be raised in a wheelchair, this Texas high schooler is on a mission to “Prove Them All Wrong” thanks to Cord Blood Registry. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/c4a54b81-778a-4661-a581-b6712ff9ab24/unsplash-image-cXy1xkMVD2g.jpg Press - Celebrity Pregnancy Is Big Business. These Days, Content Begins at Conception. Other companies, like Belly Bandit (which sells maternity wear), Enfamil (the formula maker) and CBR (a cord-blood banking company), also make deals with celebrities around pregnancy and other parenting milestones. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/709ef677-8c14-4ee6-a682-a3082c257291/c4716781-82f2-49d8-8cf0-f48e4c5ec37f.jpg.webp Press - Lala Kent x California Cryobank Lala Kent chose her sperm donor on Season 11, Episode 12 and 13 of Vanderpump Rules. Lala enlisted the help of California Cryobank, reviewing donor profiles and hosting a “Who’s Your Daddy?” themed gathering of friends to assist with the decision. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/c4f6f843-cd90-4d44-8f78-a13a41bcc6bc/Screenshot+2025-10-15+at+2.59.04%E2%80%AFPM.png Press - Chrissy Teigen Banks on CBR Chrissy shared her enthusiasm about cord blood banking with Cord Blood Registry with People Magazine. She had prepared a kit and had it processed immediately in the delivery room, emphasizing how meaningful it is given the potential medical uses for cord blood stem cells. Chrissy supported the brand by highlighting its potential to protect her children’s future health through digital paid ads, social media, PR, a press tour, TV commercials, website, email and more. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/a0631ba6-2d29-4b8c-b9a8-50d2a1339c25/ET-Entertainment-Tonight-logo-gray.png Press - Kealia Ohai Shares Why She Hopes Her Son With Husband J.J. Watt Grows Up to Be an Athlete "We want to do everything in our power to make sure Koa is healthy and protected in the future and we knew CBR could help us. They made the process simple and easy and have brought us so much peace of mind," Ohai explains. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/7e5f4163-21c8-46ae-aa0d-dfb9922bae72/Unknown.png Press - Sperm Banks Struggle to Recruit Black Donors and Other Donors of Color Industry experts say there has been a shortage for years, and the pandemic has only exacerbated the problem https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/40ff95b8-eff2-4e5c-8eb4-7ca427c1148f/Unknown-1.png Press - Dan Reynolds Created LoveLoud, an Annual Festival in Salt Lake City to Celebrate the LGBTQ Community. Imagine Dragons lead singer on his Mormon faith and supporting LGBTQ community https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/87460b75-59c1-4c35-9579-5137196fa682/Unknown.jpeg Press - Hang On, Did Olive Garden Just Make a Really Good Commercial? Olive Garden's advertising has long been distinguished by its unlimited blandness, which some might argue is a decent representation of the food there. But during NBC's Red Nose Day telethon Thursday night, viewers will get a very different look at the Olive Garden brand promise, via this 60-second spot from Grey New York. It's about as far from your typical Olive Garden spot as you could get. Instead of the overly produced, food-shot-heavy clip, we get a montage of home-movie footage all based around the idea of family. https://images.squarespace-cdn.com/content/v1/68c0ad59bfacb71c4fcd88d3/b21f458a-6822-49bf-9cc0-998c6e993c54/Screenshot+2025-10-21+at+7.40.34%E2%80%AFPM.png Press - It's a Bird! It's a Plane! No It's ... Michelin Man? The Michelin Man makeover! He's kicking butt and taking names! It's like he's gone all Sarkozy or something. But lest you think Michelin Man is a total bad-ass now, apparently he was much more violent back in the day.